Developing the creative brief: Railway Safety Campaign
Creative Brief: Railway Safety Campaign Published by Ei Myat Myat Thwe 15 May, 2024 Objective: GET young public aged 12 to 29 WHO disregarded the risks posed by conduct near trains TO become aware of those invisible risks BY increasing the awareness of rail safety Company Background: Brand Positioning: The train operator values safety, reliability, and community well-being. The company aims to promote a secure and pleasant travel experience, ensuring that all passengers and community members understand the importance of rail safety. The relationship with users is built on trust and the shared responsibility of maintaining a safe environment around railways. Target Audience: Adolescents (12-17) and young adults (18-29). Actions Desired: Develop a video series to raise awareness of railway safety. Get our target audience to engage with the campaign by watching and sharing videos. Take and promote the rail safety pledge. Encourage public transport users to create and sh...