Ei Myat Myat Thwe @ Emmy

  Title: A Dinner to Remember: Mapping My Restaurant Experience for Better Service Introduction Customer journey mapping is often used in retail, travel, and digital services, but it can be just as powerful in hospitality. By breaking down each stage of my dining experience into touchpoints, I can see exactly where my emotions peaked, where they dipped, and what could have been done differently. Here’s my recent visit to “The Tea Club” — a casual dining spot in the city — mapped from a customer’s perspective. My Customer Journey Map Stage Touchpoint Action Emotion (1-10 scale) Reason for Emotion 1. Pre-Visit Website & Booking Booked via website (simple form, instant confirmation) 😊 9 Quick, mobile-friendly, no glitches 2. Arrival Greeting & Seating Host greeted but took 5 mins to find our reservation 😐 6 Felt slightly ignored while waiting 3. First Impressions Ambience Soft lighting, warm décor, light jazz 😊 8 Inviting atmosphere set a positive tone 4. Ordering Me...

  "Mastering Persuasive Brand Communication: From Cultural Branding to Creative Semiotics" 🕒 Duration : 2 Hours 👥 Audience : Marketing Team – content creators, strategists, designers, digital marketers 🎯 Purpose : To explore how branding moves beyond product features into cultural storytelling , symbolic meaning , and emotional resonance . 🔬 Theoretical Framework (25 mins) This section equips the team with the academic foundations and practical tools to understand how brands become more than businesses—they become cultural icons , emotional symbols, and mythmakers. 1. Defining Marketing Communications Marketing communications (often used interchangeably with advertising and promotion ) refers to the strategic process of managing messages and media used to communicate with target audiences. It includes all the tools and channels a brand uses to deliver value propositions and build consumer relationships. Traditionally, it is understood as the ‘Promotion’ element...

  Chosen Product Category: Instant Noodles (e.g. Yum Yum, MAMA, or Wai Wai) Instant noodles have been a staple in Myanmar households for decades, and their advertising has reflected broader shifts in culture, media access, and technology. 1. Favourite Adverts (1980–2020) One of my favourite nostalgic ads was the Wai Wai TV commercial from the early 2000s , which featured a catchy jingle, family-oriented messaging, and cheerful visuals of schoolchildren enjoying noodles after school. It was aired repeatedly on MRTV and 5 Plus during prime-time shows. Why I liked it: It was emotionally resonant—rooted in family values , happiness, and tradition. The jingle was memorable and became part of everyday conversation . It reflected a sense of shared national identity during a time of limited media channels. 2. Are They Different From Post-COVID/Post-Digital Era Adverts? Yes—significantly different. Advertising in the post-COVID and post-digital era has shifted both in f...

  Media Convergence and its Impact on Marketing Communications 1. Introduction: The Changing Media Landscape The COVID-19 pandemic has accelerated changes in media consumption, marketing practices, and consumer behaviour. Among the most significant shifts is the phenomenon of media convergence —a process that has fundamentally reshaped how brands communicate and how consumers engage with content. The rise of smartphones, digital platforms, and user-generated content (UGC) has blurred the lines between media production and consumption , challenging traditional models of communication (Jenkins, 2008). 2. What is Media Convergence? Media convergence refers to the merging of traditional and digital media into interconnected platforms that are often accessible via a single device —typically a smartphone or tablet. This convergence allows content, advertising, entertainment, and commerce to flow across multiple channels simultaneously. According to Jenkins (2008, p. 3) , converge...

Title: Enhancing Marketing Strategy and Customer Experience Objective: To provide team members with a foundational understanding of key marketing principles, the experience economy, customer touchpoints, and modern methods for assessing customer experience, along with a case study and reflection assignment to apply knowledge. Agenda (1 Hour) Time Topic 0–5 mins Welcome & Objectives 5–20 mins Marketing Fundamentals, Experience Economy & Service-Dominant Logic 20–35 mins Touchpoints, Moments of Truth, Customer Engagement & Loyalty 35–50 mins Customer Experience Research (NPS, Mystery Shopping, Ethnography) 50–60 mins Case Study & Assignment Brief Part 1: Marketing Fundamentals, Experience Economy & Service-Dominant Logic (15 mins) Marketing Fundamentals Marketing is more than advertising or sales; it is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that h...

  1. Introduction Understanding customer experience (CX) requires collecting accurate data on how customers interact with a brand across various touchpoints. Multiple research methods and data sources are available to evaluate and improve these experiences. 2. Satisfaction Surveys Purpose : To assess customer satisfaction with services or products. Used to monitor performance over time and benchmark against competitors . Delivery Methods : Face-to-face Telephone Online (most common today) Limitation : Low response rates due to survey fatigue. Response bias : Only customers with extreme positive or negative experiences tend to respond. 3. Net Promoter Score (NPS) Developed by : Fred Reichheld Key Question : “How likely is it that you would recommend this organization to a friend or colleague?” Response Scale : 0 to 10 Customer Categories : Category Score Range Description Promoters 9–10 Loyal customers who promote the brand and repur...